As the gaming landscape continues to evolve, Tencent has strategically positioned itself to tap into the growing market of female gamers through its mobile game, Honor of Kings. Originally launched in China in November 2015, this popular game has seen a dramatic shift in its player demographic over the years. By focusing on accessibility, ease
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China recently made headlines for its first attempt at a top-tier video game with Black Myth: Wukong, an action game based on mythological China. The game managed to sell over 10 million units within three days of its launch in August. This success has been seen as a significant milestone for the Chinese gaming industry,
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