In a recent exclusive interview with CNBC, George Zhao, the CEO of Chinese smartphone company Honor, highlighted the critical importance of protecting user data in the development and implementation of artificial intelligence technologies. Zhao emphasized that while AI has the potential to significantly transform various aspects of our lives, this potential can only be realized if user privacy is safeguarded.
Honor has already integrated AI functions into its smartphones, allowing users to perform tasks such as opening text messages by simply looking at them or skipping copy-paste steps by directly linking different apps. However, Zhao stressed that these AI operations involving personal data are kept limited to the smartphone itself, utilizing on-device AI capabilities rather than relying on cloud computing for processing. According to Zhao, without adequate data security and privacy protection, the value of AI is greatly diminished.
Apple, one of Honor’s main competitors in the smartphone industry, has also been delving into the realm of AI with its product, Apple Intelligence. While Apple claims to use on-device processing and never stores user data with its new “Private Cloud Compute” feature, Honor takes a similar but slightly different approach with its self-developed on-device AI. Zhao highlighted that Honor collaborates with companies like Baidu and Google Cloud for certain AI features, demonstrating a blend of in-house development and external partnerships in AI innovation.
Zhao pointed out the dichotomy in the current development of AI, with network cloud AI becoming increasingly powerful while on-device AI offers more personalized and intimate experiences for consumers. He mentioned the challenges faced by manufacturers in balancing AI capabilities with energy efficiency and data privacy, noting that the collection of large amounts of user data for personalization features can potentially overshadow individual privacy rights. Zhao’s vision for the future of smartphones is centered on empowering individuals rather than making the device the stronger entity.
Honor’s Magic V2 folding phone, recognized with the “Best Smartphone in Asia Award” at the Shanghai Mobile World Congress, showcases the company’s commitment to innovation and cutting-edge technology. The Magic V2, known for its sleek design and foldable capabilities, is set to be succeeded by the upcoming Magic V3, which will feature the latest AI functions from Honor. With a focus on empowering individuals through technology, Honor continues to push the boundaries of what is possible in the world of smartphones.
The integration of AI into smartphones and other devices holds immense potential for enhancing user experiences and improving efficiency. However, this potential can only be fully realized if user data is protected and privacy is prioritized. As the development of AI continues to evolve, companies like Honor are leading the way in implementing responsible and secure AI practices to ensure that consumers can benefit from the transformative power of artificial intelligence without compromising their personal information.